Tuesday, January 29, 2013

Trader Joe's brings Alabama Theater on Shepherd Drive back to life (photos)

Historic preservation inside the Loop when it's working:  The re-purposed Alabama Theater with the new Trader Joe's signage. The iconic former theater faced the prospect of demolition after Bookstop moved out. Not to mention that Trader Joe's product packaging, advertising, branding and marketing style, with all its evocations of times past (like the Spaghetti Warehouse in its historic venue downtown) make for a good match.

Trder Joe's after moving into West Alabama Theatre (signage at dusk)
West Alabama Theater in its re-found nocturnal glory
The obelisk-like neon sign out at the Shepherd Drive sidewalk was fixed up too.

Tilas Food Truck passing West Alabama Theater on S. Shepherd