Showing posts with label branding-and-advertising. Show all posts
Showing posts with label branding-and-advertising. Show all posts
Wednesday, December 28, 2016
Tuesday, December 13, 2016
Thursday, January 17, 2013
The sign says Fat Bao - As in ..
What comes to mind?
I betcha people will read Boa -- rather than Bao (whatever that may mean in a foreign language) and will connote snake, perhaps even constrictor. Snake on a platter? Snake on a stick? Jungle food? What an odd way to brand a restaurant.
Not that neighboring eateries aren't branded idiosyncratically or mis-named outright.... but with Elevation Burger, you get at least the burger part right, even if you are puzzled by the elevation component, and with Twin Peaks, you got the double ( double-entendre ) scenic views that will surely not disappoint and elevate your spirits even before your vision gets foggy or otherwise impaired. And at a bar, it's all about the spirits, isn't it? Aside from peeking at the vistas, of course.
But perhaps the key to success in the naming game is being quirky, and to pique the interests of the inquisitive, the novelty-seekers, and the adventurous. Being too obvious may not correl the crowds -- like promoting Latin maidens and Margaritas under the Maggie Rita moniker. That short-lived Mama Ninfas nieta, located about half way between Fat Boa (excuse me, Fat Bao) and Elevation Burger, now boasts an empty parking lot with nothing remotely hot in sight - No elevation, not to mention elation. Not very scenic.
Go peek, and all you will find is a shuttered restaurant with a lock-out notice on the door.
The Maggie Rita's Desert |
Elevation Burger offers scenic vistas too, albeit stylized |
Sign galore: Cafe Japon, Twin Peaks, and now Nosh |
Wednesday, January 16, 2013
The Original Taco Cabana struggles to keep pace with changing times
Tex-Mex Dinosaur quandry: Pinko no more, well just un poquito
With all the eater-drinker-and-gauker-oriented entrepreneurial bustle around it (grass-fed burgers to elevate the gourmet standards on the other side of the drive-thru; a new noshing bistro tucked into the servant's quarter's of the corner bank; a live non-sushi raw food lab with spectator gallery on the bend; not to mention the mood-lifting vistas of the scenic twins across the Algerian Way), the heirs of the Original Taco Cabana must have thunk we gotta do something original too: Out goes the dirty off-rosy pink look....well not entirely. Can't really ditch what made the original Taco Cabana -- well -- original. At least Mama Ninfas is not around to offer her opinion on what an authentic Tex-Mex joint is supposed to look like, -- or an updated pan-Latin fusion version thereof. And look what happened to her haunt up at the corner at Richmond: Maggie Rita on the eviction docket.
At least the lamp post provides visual appeal |
Caco Cabana water fountain on patio after the "face lift" |
The Original Taco Cabana after the make-over |
Taco Cabana in its Upper Kirby neighborhood - picture of patio Tex-Mex before repaint job |
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